UNFPA Social Media Specialist Vacancy in New York: Media and Communications Branch. Apply!

UNFPA Social Media Specialist Vacancy in New York: Media and Communications Branch. Apply!
- Level: P-3
- Contract type: Fixed Term Appointment
- Closing date: 02 Apr 2025 11:59 PM (America/New_York)
- Duty station: New York
UNFPA is looking for a Social Media Specialist who will help oversee and execute the day-to-day social media strategy for UNFPA global social media channels. The Social Media Specialist within the Media and Communications Branch plays a crucial role in enhancing communication strategies. This position focuses on engaging diverse audiences and amplifying the Division for External Relations’ mission.
With guidance from the Head of Digital Communications, the incumbent will be responsible for the coordination and creative direction of UNFPA’s social media content and campaign production and its alignment with the international news cycle. This position is located within the Digital Team in the Media and Communications Branch, Division for External Relations (DER) and reports directly to the Head of Digital Communication.
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Responsibilities
- Lead the planning and delivery of the social media strategy to attract the attention of our core target audience among the general public, as well as policy makers, donors, influencers, civil society and politicians.
- Leverage social media trends, the news cycle and other key moments to drive engagement with our core audience.
- Ideate and deliver creative social media campaigns and content that drive awareness and engagement.
- Produce English copy for UNFPA’s social media platforms, Facebook, X, Instagram, LinkedIn and Youtube. Evaluate, select and adapt visual assets including photos, illustrations and videos for use on social media channels. Review and edit copy proposed by other members of the Digital Team.
- Coordinate with focal points across the organization on content planning for important moments and priority events.
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Requirements
Education:
- Advanced university degree in relevant field, preferably journalism, strategic communications, public relations or advertising/marketing is required.
Knowledge and Experience:
- A minimum of 5 years of relevant work experience driving visibility and engagement in social media,
- Demonstrated experience in creative visual storytelling and developing creative multimedia content for social media,
- Proven success leveraging the news cycle and pop culture moments to drive reach and engagement,
- Experience driving awareness of humanitarian crises is desirable,
- Experience designing posts and using design tools is an advantage,
- Deep understanding of online audiences and experience communicating with global audiences interested in social issues, women’s healthcare and human rights,
- Proven experience in building and maintaining global online communities,