Apply Now: UNICEF Remote Content Consultant Position – Home-Based Role for 2025
Apply Now: UNICEF Remote Content Consultant Position – Home-Based Role for 2025
- Job no: 585591
- Contract type: Consultant
- Duty Station: New York
- Level: Consultancy
- Location: United States
- Categories: Communication
- Advertised: 31 Oct 2025 Eastern Daylight Time
- Deadline: 14 Nov 2025 Eastern Standard Time
Join UNICEF as a Remote Content Consultant in 2025 and help craft impactful stories that amplify children’s voices globally. This home-based opportunity offers flexibility, professional growth, and the chance to contribute to UNICEF’s communication strategy.
This assignment helps ensure the ranking of UNICEF’s Parenting Hub on traditional search engines and strengthens its visibility in AI platforms. It takes place during a period of transition, limited staffing and major technological shifts in these areas. Operating under a deliverables-based contract, the consultant will play a critical role in researching keyword gaps and opportunities, developing content to rank on search engines and feature in AI responses, as well as tracking and optimizing performance.
Working closely with the Web Editorial team, the consultant will combine an editorial and technical lens to develop and optimize content that is 1. Engaging and useful for its target audience, and 2. Maximizes the likelihood of the audience discovering this content on search engines and AI platforms. The work will directly support UNICEF’s Parenting Hub by ensuring the accessibility, visibility and relevance of content, which is key to our ability to achieve our digital goals and grant deliverables.
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Responsibilities
Keyword research and on-page optimization
- Conduct keyword research on assigned topics to identify valuable search terms.
- Identify content gaps and opportunities based on keyword research.
- Conduct in-depth analysis to identify opportunities for on-page optimization of existing content.
Content creation
- Draft engaging, practical content as assigned, informed by keyword research and user insights. Content types range from explainer articles to expert interviews.
- Liaise with UNICEF focal points on the review and approval of content.
- Build content in UNICEF’s Drupal CMS using the latest SEO/GEO best practices, including optimized content structure for AI consumption where applicable.
- Maintain compliance with UNICEF Writing Style Guide, Brand and other relevant standards.
Track and analyze performance
- Produce analytics reports, using tools like Google Analytics and SemRush, including insights and recommendations for improvement.
- Produce 2-3 reports to support donor reporting, including the LEGO Foundation.
Documentation and knowledge transfer
- Prepare quarterly updates on emerging trends in generative search with recommendations on testing ideas.
- Maintain detailed documentation and filing.
- Prepare a comprehensive final handover package and briefing to ensure continuity beyond the consultancy period.
Reporting
- Provide biweekly updates on progress, opportunities and risks to the project supervisor.
- There’s currently no sufficient funding to cover all planned activities that continue until 2027. Some deliverables are planned to be completed if additional resources become available
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Requirements
Education:
- A University degree in Communications, Digital Media, Journalism, or related field
Knowledge/Expertise/Skills required *:
- At least 5 years of professional experience in web content creation, including SEO.
- Experience with Drupal content management system.
- Experience developing content for a non-expert audience, ideally parents and caregivers.
- Experience working in an enterprise environment across a complex web ecosystem
- Advanced writing and editorial experience for digital platforms.
- Experience applying SEO practices to successfully position web pages in organic search results.
- Proficiency with web analytics, SEO tools and quality assurance tools (e.g., Google Analytics, Semrush and Siteimprove).
- Strong understanding of content strategy, SEO/GEO best practices and online publishing workflows
