UNICEF Seeks Home-Based Consultant for Digital Paid Media Fundraising in EU and EAP, Geneva
UNICEF Seeks Home-Based Consultant for Digital Paid Media Fundraising in EU and EAP, Geneva
- Job no: 580274
- Contract type: Consultant
- Duty Station: Geneva
- Level: Consultancy
- Location: Switzerland
- Categories: Communication, Partnerships, Fund Raising
UNICEF is hiring a remote consultant for a 12-month position focused on digital paid media, specifically social and search strategies. This role, within the Digital Fundraising Team in Geneva, aims to enhance fundraising efforts across the European Union and Eastern Europe and Central Asia.
As a Digital Paid Media Specialist (Paid Social and Paid Search), the Consultant will focus on driving performance marketing and ad operations on respective paid media channels (Facebook, Tiktok, Instagram and Google, Bing, and YouTube), primarily focused on Paid Social, Paid search and programmatic display, but also exposed to mobile DSP, video DSP, and direct publisher (direct buys or affiliate marketing-based buying), providing digital marketing consultancy across paid media channels (Meta and Google ads).
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Responsibilities
- Advise on Paid Media Campaigns to achieve business goals across 12 global markets.
- Share Media Plan based on historical Insights.
- Share Audit report based on channel review.
- Stay up to date with new Meta and google ads trends and AB test flagship and/or beta products for strategic ad accounts and campaigns
- The consultant will focus on providing digital marketing consultancy across paid media channels (Meta and Google ads).
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Requirements
Education:
- A first level university degree (Bachelor’s degree or higher) in marketing, computer science, engineering, technology, digital media, or any other relevant areas is required.
Experience:
- A minimum of 5 years of relevant professional experience in paid media performance marketing or digital fundraising or digital marketing, with a special focus on delivering digital performance marketing is required.
- Proven experience is required in paid social (Meta) and paid search (Google) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns.
- Experience in managing long-term and multiple projects simultaneously across 2 or more international geographies (Please do include the list of geographies you managed in your CV or cover letter).
Languages:
- Fluency in English is required. Knowledge of another official UN language is considered as an asset.
